The size and name of the SEO Companies often seem to be a crucial selection criterion in addition to the references. The size of the agency says only that it is big. But that can only be justified by a large sales team and you have learned that this is more about quantity than quality. Therefore, you should always wonder why the agency has become so big. Maybe the agency is simply an excellent advertising agency or has a professional sales force and a good network.

Where to get the references?

One can find out about the ranking of some agency reference projects for specific search terms if the agency understands their work. SEO projects and their rankings are to be evaluated with caution because you do not always see at first glance how you made it to these rankings and how sustainable you worked. A good way to check the validity of the references is to contact them and to ask for feedback on the work of each agency.References are also important. It is not so much about the good-sounding names but about whether an agency is familiar with an industry. It’s not just about finding a technical solution but it’s about taking the company with you. And that’s where experience within an industry is very important.

Industry know-how of the SEO agency

As an SEO consultant, it is important to work intensively with the industry, the topics and the target groups of the client. Existing industry know-how is an advantage here since one can fall back on existing experiences from the market environment.As hard as the competition is, you can quickly get an overview of the number of indexed pages. If there are only a few hundred or a thousand pages in the Google index, this is usually an indication that the optimization of this domain was not a special SEO masterpiece. And if one deals with the reference projects of the agency, one can also make a first impression about the quality of the backlink profiles.

Conclusion: Determination is the tool

The age and reputation of an SEO agency does not say much about the quality of the work. These agencies have often reached a certain size. As a result they may be like old ships that have become less innovative and inflexible due to retracted structures. If you want to use other services in addition to search engine optimization then you should look for larger agencies with more than two employees and several core competencies. On the website should be apparent at a glance that the desired services such as SEO are among the core competencies of the company.