Getting started with a web design project can be difficult. Many different parameters and high customer expectations are a great challenge. Defining goals and scope, setting the sitemap and wireframe, creating content, developing UI designs, and testing the site – all these tasks await you.

With the many steps required, mistakes easily slip in. This fact should not intimidate you. Because with a good preparation and planning, the alpha and omega of web designs, you are armed. Find out more about Arizona Web Design Company now.

In this article, we’ll give you ten helpful tips to help you develop websites for your customers. You can apply our tips to all customer-oriented presences (B2C sites). These include, for example, online shops, websites of smaller companies or product sites.

Analysis of customer expectations

A web design project is only successful if it is clearly defined, what is meant by “success”.

Customers who have not yet had their own website often have a hard time expressing exactly what they imagine. That can lead to big misunderstandings. There is nothing worse than customers who notice in the middle of the development process that the product does not meet their wishes. Therefore, make sure to clarify exactly the expectations of your customers in the first conversation. These five questions will help you:

What value (direct or indirect) does the website have for your business?

What should be done with the website?

How is the success of the website measured?

Is the website an integral part of your business? Or does it serve as an opportunity to introduce the company? As a supplement to the brand appearance (microsite)? Or is a special product or concept presented on the website?

Who is the target audience? Who are the potential visitors?

When these questions have been resolved, you will prepare a document presenting your project proposal. Attach this document to the contract as an attachment to avoid later surprises.


Based on the analysis of customer expectations, a goal can be defined. A website without a clear goal cannot be successful. You should define the goal together with your customer. It has to be clear, measurable and realistic.

Goals should meet the following requirements:


  • Clearly outlined , z. B. “Sales Increase”
  • Measurable , z. B. “Increasing Monthly Sales by XY”
  • Realistic , z. B. “Doubling monthly sales figures”

And most importantly, a website should always have only one goal.

Target group orientation

For your customer, of course, the goal is in the first place. Visitors to the site are looking for a solution to a problem or assistance in completing a task.The purpose of this e-commerce website is the monthly delivery of razor blades and shaver accessories. With the subscription offered on the website, customers no longer have to search for items in different stores each month. The website has a clear goal: to win customers for the subscription. In order to turn prospects into customers, UX draws the focus of attention to the key points that are important for completing the subscription.