Archive for the ‘SEO’ Category

Size and reputation of SEO agency: it truly matters

Wednesday, October 10th, 2018

The size and name of the SEO Companies often seem to be a crucial selection criterion in addition to the references. The size of the agency says only that it is big. But that can only be justified by a large sales team and you have learned that this is more about quantity than quality. Therefore, you should always wonder why the agency has become so big. Maybe the agency is simply an excellent advertising agency or has a professional sales force and a good network.

Where to get the references?

One can find out about the ranking of some agency reference projects for specific search terms if the agency understands their work. SEO projects and their rankings are to be evaluated with caution because you do not always see at first glance how you made it to these rankings and how sustainable you worked. A good way to check the validity of the references is to contact them and to ask for feedback on the work of each agency.References are also important. It is not so much about the good-sounding names but about whether an agency is familiar with an industry. It’s not just about finding a technical solution but it’s about taking the company with you. And that’s where experience within an industry is very important.

Industry know-how of the SEO agency

As an SEO consultant, it is important to work intensively with the industry, the topics and the target groups of the client. Existing industry know-how is an advantage here since one can fall back on existing experiences from the market environment.As hard as the competition is, you can quickly get an overview of the number of indexed pages. If there are only a few hundred or a thousand pages in the Google index, this is usually an indication that the optimization of this domain was not a special SEO masterpiece. And if one deals with the reference projects of the agency, one can also make a first impression about the quality of the backlink profiles.

Conclusion: Determination is the tool

The age and reputation of an SEO agency does not say much about the quality of the work. These agencies have often reached a certain size. As a result they may be like old ships that have become less innovative and inflexible due to retracted structures. If you want to use other services in addition to search engine optimization then you should look for larger agencies with more than two employees and several core competencies. On the website should be apparent at a glance that the desired services such as SEO are among the core competencies of the company.

Find the Perfect Opportunities for the Essential Article finding

Wednesday, September 26th, 2018

Content production is essential to any Inbound Marketing strategy. However, when you regularly create content, it is possible to run out of article ideas.We will see how to find ideas for your business blog and especially relevant ideas to meet the needs of your buyer’s personas.

Work your buyers personas

To find article ideas, start by asking yourself: who are my personas buyers? After identifying them, ask yourself the question: what are the questions that my buyer personas ask me to find on the search engines.List the questions that each of your personas may ask each step of the funnel. This will give you a solid content base for your blog optimized for your personae. With the right article search engine this is an important task for you now.

It is not a question of answering questions about your products themselves. This is the reflection that your personas do upstream. A simple example for 1min30 would be to answer the question: what is Inbound Marketing?

It’s not about putting your client cases on your blog. Indeed, a client case is an element that serves to reassure; it must arrive at the moment when your prospect asks the question: what solution must we choose to solve my problem? Your blog, meanwhile, is used to create relevant content based on questions that will arise your buyer’s personas.

You can also search for Googles trends, to see the number of times or the keyword is searched in SEO.

Respond to your readers’ comments

The readers of your blog, give you the opportunity to find many topics of articles. Indeed, if questions often come up among your readers, take the time to answer them directly in your blog posts.

As mentioned above, the goal of a blog is to answer the questions your buyer personas ask. Answering your posts to the questions your readers ask in comments is a good way to feed your blog with topics that interest your readers.

Share your issues, your difficulties

Another track of articles for your blog is to make feedback, to share with your audience your issues over the next month or explain your difficulties.It may seem daring to comment on these types of topics on a corporate blog, however it does allow for several things:

  • Some of your readers will be able to help you solve these difficulties.
  • Sharing your issues / difficulties creates empathy with your readers and humanizes the relationship with them.

Do the day before, read foreign blogs

Eve is important for any content production. However, effective monitoring requires a certain methodology. Subscribe to your competitors’ newsletter as well as foreign blogs to get a global view of what’s happening in your market. You can also create Google alerts on keywords, to receive directly in your mailbox alerts on words that interest you.You can also open an account on Feedly to gather blog posts that interest you and read them later.

Conclusion

Finding blog post topics can be done in many ways. But do not forget that with your blog you mainly address your buyer personas. Whatever the subject, it must answer a question that your buyer’s personas ask and provide them with the solution.