September 26th, 2018Author: Justin

Content production is essential to any Inbound Marketing strategy. However, when you regularly create content, it is possible to run out of article ideas.We will see how to find ideas for your business blog and especially relevant ideas to meet the needs of your buyer’s personas.

Work your buyers personas

To find article ideas, start by asking yourself: who are my personas buyers? After identifying them, ask yourself the question: what are the questions that my buyer personas ask me to find on the search engines.List the questions that each of your personas may ask each step of the funnel. This will give you a solid content base for your blog optimized for your personae. With the right article search engine this is an important task for you now.

It is not a question of answering questions about your products themselves. This is the reflection that your personas do upstream. A simple example for 1min30 would be to answer the question: what is Inbound Marketing?

It’s not about putting your client cases on your blog. Indeed, a client case is an element that serves to reassure; it must arrive at the moment when your prospect asks the question: what solution must we choose to solve my problem? Your blog, meanwhile, is used to create relevant content based on questions that will arise your buyer’s personas.

You can also search for Googles trends, to see the number of times or the keyword is searched in SEO.

Respond to your readers’ comments

The readers of your blog, give you the opportunity to find many topics of articles. Indeed, if questions often come up among your readers, take the time to answer them directly in your blog posts.

As mentioned above, the goal of a blog is to answer the questions your buyer personas ask. Answering your posts to the questions your readers ask in comments is a good way to feed your blog with topics that interest your readers.

Share your issues, your difficulties

Another track of articles for your blog is to make feedback, to share with your audience your issues over the next month or explain your difficulties.It may seem daring to comment on these types of topics on a corporate blog, however it does allow for several things:

  • Some of your readers will be able to help you solve these difficulties.
  • Sharing your issues / difficulties creates empathy with your readers and humanizes the relationship with them.

Do the day before, read foreign blogs

Eve is important for any content production. However, effective monitoring requires a certain methodology. Subscribe to your competitors’ newsletter as well as foreign blogs to get a global view of what’s happening in your market. You can also create Google alerts on keywords, to receive directly in your mailbox alerts on words that interest you.You can also open an account on Feedly to gather blog posts that interest you and read them later.


Finding blog post topics can be done in many ways. But do not forget that with your blog you mainly address your buyer personas. Whatever the subject, it must answer a question that your buyer’s personas ask and provide them with the solution.

June 7th, 2019Author: Justin

What to Look For In a PR?

Having a good PR can expand your business and make sure you improve over time. There are a lot of high-quality professionals that are very expensive just because of the great results they have with companies or individuals. To become a public relations agent you need to have a certain set of skills that suit this job. It takes a lot of experience and dedication to be among the best.

The skills they have will also depend on the type of PR like social media PR, community relations, public affairs, lifestyle PR and many more. But, all of them should have some set of skills that will benefit them in every aspect. In order to find one that will do a great job, you need to understand what they are doing and what you should expect. Many people think that this job is easy but building trust is maybe the hardest thing.

What to Expect?

When you look at public relations and advertising you will realize that they are two different goals.  Advertising is something that you pay for and Public Relations means earning the trust. By spending money on marketing you are building exposure and your PR will look to build trust. The bad thing is that you don’t have any guarantee. When you pay for a commercial you have a guarantee and analytics of it.

Because it is public relations, the media has control in the end which can’t be said for advertising where you have complete creative control. PR is everything about talking and using verbal approach to make media and customers trust you and build a bigger audience. A good thing is that it’s cheaper than paying for ads. By knowing this you can start looking for the perfect PR for your needs.

Communication Skills

Communication skills are the most important feature of a public relations agent. This also means that they need to have great listening skills so you can call them and provide some information so you can check if they listened carefully. When talking to media or people that are important for your business they need to a professional approach which also means knowing the language and expressions.

Nice manners are a part of the communications skills that they must have. They need to know other cultures because some foreign people may take it very seriously or something that is normal to you may be offensive to them. A good PR can boost your outreach a lot so testing them isn’t something that just big companies do. Try to find someone that already has a great reputation. Click here to read more.

Writing and Research Skills

In order to communicate accurately, they need to be a good researcher. For example, people that study history or science have great research skills. This is important because trends are constantly changing and they need to be updated because you will never know when the person you are talking to will put that to the table. They need to research everything that is happening on the market.

As a professional, they will have to do multiple tasks like contacting press or media, organize events or writing articles for magazines. Some important clients will expect to see engaging content that will make them wonder why they aren’t doing business with you yet. This means they need to have excellent grammar and have experience as a writer. Details matter here and to pinpoint essential things about you and your business.

Get more information here:

Mindset and Creativity

Language skills are a key point in having an international mindset. Besides learning the language they need to know their culture. When you work with foreign people they will respect the fact you are doing business with them on their language. Having more languages under your belt will for sure mean a lot in the future. You won’t use it only when you need it but you can also plan things in the future.

A PR agent needs to be creative when approaching others so they can make a statement. Creativity may also be applied to writing and coming up with different ways of promoting business. Having fresh ideas will give you a better chance of succeeding in what you planned. You can check this by looking at the last project the agent had.

March 1st, 2019Author: Justin

Exactly why should we consider Amazon Product Advertising?

Okay, I have not been incredibly optimistic concerning any of it so far. I am hoping quite the opposite because Amazon Pay-Per-Click at times (if you ask me along with many others I have learned from) has proven to be exceptionally profitable! I see product advertising as a fantastic celebrity in customers. It isn’t usually a big traffic ticket, but I have learned to expect a great return on investments (ROI) and higher conversion rates.

How to Get Started?

Okay, so you’ve decided to give it a go. Congratulations! What do you need to do now?

If you presently have an Amazon Seller Central account wholy set up for this, then subscribe to Amazon Product adverts (They’re treated separately by Amazon. However, you can get them from precisely the same interface).

If you’re an agency, I suggest opening up a client-owned account and having them add your account as a user.

Once finished, you will be able to select permissions for your clients. (Notice, you can not establish permissions as an Admin unless you are using the initial owner account). On a side note, it must be among the very complicated methods of setting permissions I have ever encountered!

After this is pretty basic stuff. Go ahead and enter all the essential information like billing info, address, et cetera, so that the seller could be charged. You can now access several menus in your account.

Recommended Free Guide To Know More About Amazon PPC & Optimization Tools

October 25th, 2018Author: Justin

Any tool in the business should work; otherwise it does not justify the means invested in it. This is the golden rule, which for some reason is often forgotten, when it comes to websites. It happens that the business owner finds money to create an attractive and convenient site, but does not find the funds for promotion.

  • As a result, the site that required efforts to create, time and investments does not work for business. And it will work only when an effective advertising campaign or vigorous and competent promotion in search engines is applied to it.

As we see, that the site does not hang “dead weight”, it needs to be developed. And in this direction you can go in two ways: to deal with it, using the resources of your own company, or transfer it to the hands of professionals. It’s pretty obvious that we will advise you to turn to the pros: only those who have made advancement with their profession know how to get the best result with efficient spending of forces, means and time. And in this case, you have to completely trust the experts. And to do this without fear, you need to choose a specialist, and we can offer you some tips that may help you choose an SEO specialist. The use of the Affordable Web Design is there now.

So, the tips:

Find out what methods the company plans to use. All ways to promote the site should be legal, because otherwise, instead of the expected result, your site can go to the search engine bank.


Undoubtedly, everyone wants to achieve the desired result as quickly as possible, but at the same time with scanty costs, and yet it is better to immediately take for yourself the fact that all the promises of “pushing fast” is an indicator of the unprofessionalism of those to whom you turned. SEO – the process is not fast, it requires certain terms – for example, in standard sentences it is most often announced a term of six months – and this is quite real figures, while promises from the series “in a month you are in TOP” should alert.


Cheap promotion is not at all an indicator of the fact that you have concluded a profitable contract. Free cheese, as is known in the mousetrap and any promotion is overcoming the advantages of competitors’ sites. If your niche is not poor competitors, it is strange to expect progress for a penny. Spending not even great money on scammers, you end up wasting them.


October 25th, 2018Author: Justin

Getting started with a web design project can be difficult. Many different parameters and high customer expectations are a great challenge. Defining goals and scope, setting the sitemap and wireframe, creating content, developing UI designs, and testing the site – all these tasks await you.

With the many steps required, mistakes easily slip in. This fact should not intimidate you. Because with a good preparation and planning, the alpha and omega of web designs, you are armed. Find out more about Arizona Web Design Company now.

In this article, we’ll give you ten helpful tips to help you develop websites for your customers. You can apply our tips to all customer-oriented presences (B2C sites). These include, for example, online shops, websites of smaller companies or product sites.

Analysis of customer expectations

A web design project is only successful if it is clearly defined, what is meant by “success”.

Customers who have not yet had their own website often have a hard time expressing exactly what they imagine. That can lead to big misunderstandings. There is nothing worse than customers who notice in the middle of the development process that the product does not meet their wishes. Therefore, make sure to clarify exactly the expectations of your customers in the first conversation. These five questions will help you:

What value (direct or indirect) does the website have for your business?

What should be done with the website?

How is the success of the website measured?

Is the website an integral part of your business? Or does it serve as an opportunity to introduce the company? As a supplement to the brand appearance (microsite)? Or is a special product or concept presented on the website?

Who is the target audience? Who are the potential visitors?

When these questions have been resolved, you will prepare a document presenting your project proposal. Attach this document to the contract as an attachment to avoid later surprises.


Based on the analysis of customer expectations, a goal can be defined. A website without a clear goal cannot be successful. You should define the goal together with your customer. It has to be clear, measurable and realistic.

Goals should meet the following requirements:


  • Clearly outlined , z. B. “Sales Increase”
  • Measurable , z. B. “Increasing Monthly Sales by XY”
  • Realistic , z. B. “Doubling monthly sales figures”

And most importantly, a website should always have only one goal.

Target group orientation

For your customer, of course, the goal is in the first place. Visitors to the site are looking for a solution to a problem or assistance in completing a task.The purpose of this e-commerce website is the monthly delivery of razor blades and shaver accessories. With the subscription offered on the website, customers no longer have to search for items in different stores each month. The website has a clear goal: to win customers for the subscription. In order to turn prospects into customers, UX draws the focus of attention to the key points that are important for completing the subscription.

October 23rd, 2018Author: Justin

There is application software created for companies, which is necessary to regulate the methods of relations with consumers (customers). It is developed to improve the quality of sales, advertisements and improve customer service by storing data about them, as well as information about working with customers, optimizing business work and processing reports on completed processes. Such software is called “customer relationship management system”, and is constantly updated by specialists.

Computer Customer Relationship Management System

Customer Relationship Management is a new form of interaction, consisting in the fact that the main thing in the philosophy of trading will be the customer. Management of trade and customer relations crm consists of the central stages of activity; it will apply all the methods that are aimed at supporting marketing, improving sales and quality level of effective work with clients. Management models and support for such business fundamentals consist of:

  • Careful collection, storage and conclusions about working with consumers
  • Analyzing data on suppliers and business partners
  • Studying the internal workflow of the enterprise

Methods for the development of such business ideas include trade, advertising, user support, and the basics of customer-management relationships.

In order to organize an effective implementation scheme for Customer Relationship Management, it is necessary to identify all the problems that have computer support for the client company. Such information will greatly simplify the subsequent stages and improve the quality of problem solving. The most important thing is for the manager to understand the problems that arise and to have the desire to solve them. In the opposite case, CRM will lose its meaning. You can also have a peep on this website for the proper deals now.

Crm control system includes the following steps:

  • The central part, responsible for carrying out business operations and the rapid receipt of the results of the work performed
  • Saving information
  • Work on control systems
  • CRM customer relationship management during data analysis
  • The distribution of data at the point of sale and the creation of smart cards
  • Creating a shared repository of the received information about the client base

Creation of multiple channels for customer relations (work at points of sale, receiving calls, negotiating via e-mail, organizing events and business meetings, registering on websites, maintaining social pages in the network, chatting, creating advertising links). The basis for a successful result will be the implementation of a team within the company, which will consist of special employees of the client company. They should be thoroughly acquainted with the features of their activities, and know the organizational structural differences of the enterprise. Each of the participants should be selected with special care, have an interest in the future success of the company.

All the above stages lead to the fact that, interacting with the consumer, the company’s employee will have access to all the necessary information, and i.e. you can make the right decision based on the information received about the consumer. Data on such a decision should also be saved.

October 15th, 2018Author: Justin

What’s the first thing we do when coming out all fresh and scrubbed clean from the shower? After drying ourselves with fluffy towels, of course. Why, moisturize! It’s important to keep all that radiant skin hydrated from head to toe. While it may seem tedious, it certainly doesn’t have to be — especially with all those luscious lotion options out there to choose from. Here are our favourite post-shower body lotions!

Kiehl’s Creme de Corps Soy Milk and Honey Body Butter

Body butters tend to be super rich in texture which often leaves skin feeling greasy, even hours after it’s been applied. Kiehl’s has a solution to feeling like an overly-lubricated lovely, and it’s with their Creme de Corps Soy Milk and Honey Body Butter. The whipped texture makes it ultra-hydrating without being dense and it absorbs wonderfully! We love it’s heavenly scent too.

Guerlain Insolence Shimmering Body Milk

Guerlain’s body milk is the stuff of beauty gods. It’s beautifully scented (we would expect no less – this is Guerlain we are talking about after all) and the texture is so light it almost appears to melt away on contact with your skin. Don’t let the lightness fool you though – this lotion will leave your skin softer than a new-born. It’s the lotion equivalent of Tom Ford sunglasses, yes, it’s that good!

Greenaby Rose Geranium Hand + Body Lotion

Perfect for dry and cracked skin, Greenaby’s Rose Geranium Hand + Body lotion is not only intensive, but also smells like a dream. Rose with chocolate undertones, to be specific. Made in from all-natural ingredients and based out of Canada, it happens to be all-organic too. Win!

Yu-Be Moisturizing Body Lotion

We might not have heard of Yu-Be here in North America, but over in Japan it’s one of their most trusted skincare brands! And with good reason. Free of sulphates and synthetics, their Moisturizing Body Cream in their original formula is pure and effective enough to use every day.

Burt’s Bees’ Body Lotion

A fantastic drugstore alternative, Burt’s Bee’s has amassed a cult following for their highly useful products. Their Body Lotion is no exception with its sweetly scented lotion containing milk, honey and vitamin E. As with all their products, it’s 99% natural, and made in the USA. We love us some Burt’s Bees.

October 10th, 2018Author: Justin

The size and name of the SEO Companies often seem to be a crucial selection criterion in addition to the references. The size of the agency says only that it is big. But that can only be justified by a large sales team and you have learned that this is more about quantity than quality. Therefore, you should always wonder why the agency has become so big. Maybe the agency is simply an excellent advertising agency or has a professional sales force and a good network.

Where to get the references?

One can find out about the ranking of some agency reference projects for specific search terms if the agency understands their work. SEO projects and their rankings are to be evaluated with caution because you do not always see at first glance how you made it to these rankings and how sustainable you worked. A good way to check the validity of the references is to contact them and to ask for feedback on the work of each agency.References are also important. It is not so much about the good-sounding names but about whether an agency is familiar with an industry. It’s not just about finding a technical solution but it’s about taking the company with you. And that’s where experience within an industry is very important.

Industry know-how of the SEO agency

As an SEO consultant, it is important to work intensively with the industry, the topics and the target groups of the client. Existing industry know-how is an advantage here since one can fall back on existing experiences from the market environment.As hard as the competition is, you can quickly get an overview of the number of indexed pages. If there are only a few hundred or a thousand pages in the Google index, this is usually an indication that the optimization of this domain was not a special SEO masterpiece. And if one deals with the reference projects of the agency, one can also make a first impression about the quality of the backlink profiles.

Conclusion: Determination is the tool

The age and reputation of an SEO agency does not say much about the quality of the work. These agencies have often reached a certain size. As a result they may be like old ships that have become less innovative and inflexible due to retracted structures. If you want to use other services in addition to search engine optimization then you should look for larger agencies with more than two employees and several core competencies. On the website should be apparent at a glance that the desired services such as SEO are among the core competencies of the company.